The main purpose of this book is to be used for the higher education of undergraduates in Business Administration and Management and other similar degree courses
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The main purpose of this book is to be used for the higher education of undergraduates in Business Administration and Management and other similar degree courses who have an interest in subjects related to Management and Strategy, and who are studying the syllabus in English. The text is especially recommended for short courses, and has been adapted to the teaching methods proposed by the European Higher Education Area (Bologna Process). It is also of use as an introduction to the subject for post-graduate students on courses at universities, business schools and similar institutions, in subjects related to Strategy, as well as a required reference tool for all those professionals and business executives who from a practical perspective assume a predominantly applied view of business and are responsible for managing and advising firms. Through this three-pronged approach, the book is an introductory handbook that covers the more salient issues and problems that make up the theoretical corpus of the management model referred to as Strategic Management.
Chapter 1. About strategic management
PART I. STRATEGIC ANALYSIS
Chapter 2. Future direction and values
Chapter 3. Environmental analysis
Chapter 4. Internal analysis
PART II. STRATEGIC FORMULATION
Chapter 5. Competitive advantages and strategies
Chapter 6. The directions for strategic development
Chapter 7. Methods of development
Chapter 8. Internationalisation strategy
PART III. STRATEGIC IMPLEMENTATION
Chapter 9. Evaluation and implementation of strategies
|Fecha de edición||2ª edición Septiembre 2018|
|Autor||José Emilio Navas López y Otros|