Fundamentals of strategic management

The main purpose of this book is to be used for the higher education of undergraduates in Business Administration and Management and other similar degree courses who have an interest in subjects related to Management and Strategy, and who are studying the syllabus in English. The text is especially recommended for short courses, and has been adapted to the teaching methods proposed by the European Higher Education Area (Bologna Process). It is also of use as an introduction to the subject for post-graduate students on courses at universities, business schools and similar institutions, in subjects related to Strategy, as well as a required reference tool for all those professionals and business executives who from a practical perspective assume a predominantly applied view of business and are responsible for managing and advising firms. Through this three-pronged approach, the book is an introductory handbook that covers the more salient issues and problems that make up the theoretical corpus of the management model referred to as Strategic Management.

ÍNDICE

INTRODUCCIÓN

Chapter 1. About strategic management

PART I. STRATEGIC ANALYSIS

Chapter 2. Future direction and values

Chapter 3. Environmental analysis

Chapter 4. Internal analysis

PART II. STRATEGIC FORMULATION

Chapter 5. Competitive advantages and strategies

Chapter 6. The directions for strategic development

Chapter 7. Methods of development

Chapter 8. Internationalisation strategy

PART III. STRATEGIC IMPLEMENTATION

Chapter 9. Evaluation and implementation of strategies